I-2023 elindelwe kakhulu ye-China International Digital Interactive Entertainment Exhibition, eyaziwa ngokuba yi-ChinaJoy, yashukumisa iqonga ukusuka kwi-28-31 kaJulayi kwi-Shanghai New International Expo Centre.Ngokutshintsha ngokupheleleyo kulo nyaka, umtsalane ophambili wesi siganeko ngokungathandabuzekiyo yayi: ukudityaniswa kwehlabathi!
Ababonisi abavela kumazwe angama-22 kunye nemimandla yehlabathi jikelele bahlangana e-ChinaJoy, kunye neenkampani ezidumileyo ezivela e-China nakwamanye amazwe.
Umboniso walo nyaka ubuyindibano enkulu yeenkampani zamaTshayina nezamazwe angaphandle eziphantse zibe ngama-500 ezivela kumazwe nemimandla eyahlukeneyo engama-22.Amagama amakhulu afana ne-Qualcomm, i-Sony, i-Bandai Namco, i-DeNA, i-AMD, i-Samsung, i-Tianwen Kadokawa, i-RazorGold, iKhadi lam, i-Snap, i-Xsolla, i-VTC Mobile, i-AppsFlyer, kunye nabanye abaninzi bajoyina iqela le-ChinaJoy.Babonise iimveliso zokuzonwabisa zedijithali zamva nje, itekhnoloji, kunye nosetyenziso, benika abakhoyo amava asondeleyo olona lonwabo lwedijithali lushushu kwihlabathi.
"I-Globalization" ithatha iSigaba seZiko njengesona sihloko siHottest kuMboniso
I-ChinaJoy, i-extravaganza yonyaka kwishishini lemidlalo, inika wonke umntu umbono womdlalo ophumelelayo kunye neshishini e-China.Ukusuka kwimisitho engaphandle kwendawo kulo nyaka, kubonakala ngathi "ihlabathi jikelele" lithathe indawo ephambili njengesona sihloko sishushu.Ngaphezu kwesiqingatha se-40 + imisebenzi exhasayo kulo nyaka ijikeleza umxholo othi "ihlabathi jikelele."
Kwindawo yokubonisa i-BTOB, i-80% yeenkampani ezithatha inxaxheba zimalunga nemisebenzi ewela umda.Ezi nkampani zibonelela ngoluhlu lweenkonzo zemidlalo ezifana neentlawulo, upapasho, kunye nohlalutyo lwedatha.Ngaphezulu koko, kukho amawakawaka abatyeleli bamazwe ngamazwe abenze uhambo olukhethekileyo lokuya eTshayina nje ngomsitho.Bonke balapha ukuze banxibelelane kwaye bajonge amathuba oshishino lwamazwe ngamazwe.
Ababonisi: Iinkwenkwezi eziKhuphukayo kwiMarike yeHlabathi kunye nabaVulindlela boMdlalo wehlabathi laseTshayina
Abaphuhlisi bemidlalo abafana ne-Giant Network, i-miHoYo, i-Lilith, i-Paper City, i-Eagle Game, i-IGG, kunye ne-DianDian Interactive, abayinxalenye yomboniso we-ChinaJoy walo nyaka, bayimizekelo eqaqambileyo yeenkampani zaseTshayina eziya kwihlabathi jikelele kushishino lokudlala.
I-Giant Network, umphuhlisi womdlalo, uye watyhila ukuba iprojekthi yabo yomdlalo wangaphakathi, "I-Space Adventure," yakhululwa ngaphambi kokuba ilindelwe kuMzantsi-mpuma we-Asia kwaye ifumene impendulo emnandi kwimarike yaseVietnam.Banezicwangciso ezikhulu zokujolisa kwiimarike ezinkulu zehlabathi njenge-United States ne-Japan kuphehlelelo lwabo olulandelayo.
Umdlalo we-miHoYo "I-Stellar Railway," eqale i-beta yayo evulekileyo yehlabathi nge-26 ka-Epreli kulo nyaka, yenza i-100 yezigidi zeedola kwingeniso yehlabathi phakathi kweentsuku nje ze-10 emva kokukhululwa kwayo.Ibambe isabelo semarike se-22% eJapan kunye ne-12% e-US, ibekwe njengeyesibini kunye neyesithathu iimarike eziqhuba kakuhle.
Umdlalo kaLilith othi "Call of Dragons," uzuze ngaphezulu kwe-30 yezigidi zeedola kwingeniso yelizwe jikelele kwisithuba senyanga emva kokusungulwa kwayo.IGG's "Viking Rise" yabona ingeniso yayo yamazwe ngamazwe iphindwe kathathu ngoMeyi xa kuthelekiswa no-Epreli, okwenza ukuba i-IGG ibe ngumdlalo weselula we-SLG wesibini ophezulu emva kwe "Castle Clash."I-DianDian Interactive's "Whiteout Survival" ikhusele indawo kwi-10 ephezulu yengeniso yamazwe ngamazwe ngoMeyi.
Aba baphuhlisi bemidlalo benza uphawu lwabo kwiimarike zamazwe ngamazwe, beshukumisa ukhuphiswano olukhoyo kwaye bekhuthaza iinkampani ezininzi zemidlalo yamaTshayina ukuba zibone amathuba angenasiphelo emarike yehlabathi.Bandisa ubukho babo behlabathi ngenkuthalo kwaye bathatha umngeni wokuya kwihlabathi liphela.
I-ChinaJoy iTshintsho kwi-"GlobalJoy"
Ukubuyela kwiminyhadala engaxhunyiwe kwi-intanethi emva kwe-hiatus yeminyaka emibini, i-ChinaJoy iye yatshintsha kakhulu.Okokuqala, uninzi lwabaphuhlisi bemidlalo ngoku bajonga umanyano lwehlabathi njengento eyimfuneko.Okwesibini, indawo yemiboniso ye-B2B igcwele ababoneleli benkonzo enqumla imida, ebonisa ukuvela kwekhonkco lemarike yemidlalo yehlabathi.Kucacile ukuba iChinaJoy iguqukela kwi "GlobalJoy".
Kwiminyaka yakutshanje, ziya zisanda iinkampani zomdlalo waseTshayina zandisa ubukho bazo kwihlabathi liphela.Baseke iibrand ezincedisayo, baseka izitudiyo zaphesheya, bade batyala imali okanye bafumana ezinye izitudiyo.Zonke zijolise ekubeni ngabadlali behlabathi kushishino lokudlala.Sheeryenye yazo.Ngoku,Sheeriye yandise intsebenziswano kumazwe nemimandla engaphezulu kweshumi, kuquka iTshayina, i-US, iKhanada, iJapan, iSouth Korea, iJamani, iSingapore, iOstreliya, noSirayeli, ikhuthaza ukukhula koshishino lwamazwe ngamazwe.Sikholelwa ukuba, kwikamva elingekude, siya kunikela ubungqinaSheerkwaye uninzi lwabaphuhlisi bemidlalo bafumana impumelelo enkulu kwiinzame zethu "zokusasazwa kwehlabathi".
Ixesha lokuposa: Aug-21-2023
